Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies

Journal of Business Research

Volumn 39, Issue 2, 1997, Pages 107-118

  Nwachukwu, Saviour L S ^a   Vitell Jr , Scott J ^b   Gilbert, Faye W ^b   Barnes, James H ^b  

^a Surf Sci Spectrosc/Solid SIL   (United States)

^b UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031158788     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00146-4     Document Type: Article

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