Data mining tools: a CRM perspective

International Journal of Electronic Customer Relationship Management

Volumn 2, Issue 4, 2008, Pages 315-331

  Ranjan, Jayanthi ^a   Bhatnagar, Vishal ^b  

^a INSTITUTE OF MANAGEMENT TECHNOLOGY   (India)

^b Ambedkar Institute of Technology   (India)

Author keywords

CRM; customer relationship management; customer retention; data mining; data mining tools; information technology

Indexed keywords

EID: 67650805364     PISSN: 17500664     EISSN: 17500672     Source Type: Journal    
DOI: 10.1504/IJECRM.2008.021103     Document Type: Article

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