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Volumn 3, Issue , 2004, Pages 1796-1801

Intelligent data mining and personalisation for customer relationship management

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER RELATIONSHIP MANAGEMENT (CRM); CUSTOMER-FOCUSED STRATEGY; INDUSTRY EXPERTIZE; MULTI-FUNCTIONS;

EID: 21244462844     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (15)

References (16)
  • 10
    • 0001269514 scopus 로고
    • Issues and advances in segmentation research
    • Y. Wind, "Issues and Advances in Segmentation Research," J. of Marketing, vol. 15, pp. 317-337. 1978.
    • (1978) J. of Marketing , vol.15 , pp. 317-337
    • Wind, Y.1
  • 11
    • 15944400875 scopus 로고    scopus 로고
    • Implementing data mining for better CRM
    • T.J. Siragusa, "Implementing Data Mining for Better CRM," Customer Interaction Solutions, vol. 19 no. 11, pp.38, 2001
    • (2001) Customer Interaction Solutions , vol.19 , Issue.11 , pp. 38
    • Siragusa, T.J.1
  • 12
    • 0000646059 scopus 로고
    • Learning internal representation by error propagation
    • MIT Press, Massachusetts
    • D.E. Rumelhart, G.E. Hinton, and R.J. Williams, "Learning Internal Representation by Error Propagation" in Parallel Distributed Processing, vol. 1, MIT Press, Massachusetts, pp. 318-362, 1986.
    • (1986) Parallel Distributed Processing , vol.1 , pp. 318-362
    • Rumelhart, D.E.1    Hinton, G.E.2    Williams, R.J.3
  • 14
    • 0015558134 scopus 로고
    • Outline a new approach to the analysis of complex systems
    • L.A. Zadeh, "Outline a new approach to the analysis of complex systems," IEEE Trans. on Sys. Man and Cybernetics, vol. 1, pp. 28-44, 1973.
    • (1973) IEEE Trans. on Sys. Man and Cybernetics , vol.1 , pp. 28-44
    • Zadeh, L.A.1
  • 16
    • 15944415628 scopus 로고    scopus 로고
    • A novel approach to personalization product filtering in electronic commerce
    • Z. Wang and C.K. Siew "A Novel Approach to Personalization Product Filtering in Electronic Commerce", Australian J. of Intelligent Information Processing Systems, vol 7, no 3-4, pp. 81 -95, 2001.
    • (2001) Australian J. of Intelligent Information Processing Systems , vol.7 , Issue.3-4 , pp. 81-95
    • Wang, Z.1    Siew, C.K.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.