Mining purchasing sequence data for online customer segmentation

International Journal of Services Operations and Informatics

Volumn 2, Issue 4, 2007, Pages 382-390

  Wang, Hai ^a   Wang, Shouhong ^b  

^a SAINT MARY S UNIVERSITY   (Canada)

^b UNIVERSITY OF MASSACHUSETTS DARTMOUTH   (United States)

Author keywords

Customer segmentation; Data mining; Sequence data analysis

Indexed keywords

DATA MINING; ONLINE SYSTEMS; PURCHASING;

CUSTOMER SEGMENTATION; ONLINE PURCHASING SEQUENCES; SEQUENCE DATA ANALYSIS;

ELECTRONIC COMMERCE;

EID: 42149087613     PISSN: 1741539X     EISSN: 17415403     Source Type: Journal    
DOI: 10.1504/IJSOI.2007.015641     Document Type: Article

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