A strategic customer relationship management system: a hybrid OLAP-neural approach

International Journal of Enterprise Network Management

Volumn 1, Issue 4, 2007, Pages 350-371

  Kwok, K C M ^a   Choy, K L ^a   Lau, H C W ^a   Kwok, S K ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

ANNs; Artificial Neural Networks; CRM; Customer Relationship Management; data warehouse; Enterprise Resource Planning; ERP; OLAP; Online Analytical Processing

Indexed keywords

EID: 67649269908     PISSN: 17481252     EISSN: 17481260     Source Type: Journal    
DOI: 10.1504/IJENM.2007.013904     Document Type: Article

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