Critical issues in CRM adoption and implementation

International Journal of Services, Technology and Management

Volumn 3, Issue 3, 2002, Pages 311-324

  Chang, Jane ^a,d   Yen, David C ^a   Young, Dale ^b   Ku, Cheng Yuan ^c  

^a MIAMI UNIVERSITY   (United States)

^b GEORGIA COLLEGE AND STATE UNIVERSITY   (United States)

^c NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^d ELI LILLY AND COMPANY   (United States)

Author keywords

Customer Relationship Management (CRM); Sales force automation

Indexed keywords

COMPETITION; COMPUTER SOFTWARE; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; MATHEMATICAL MODELS; PRODUCT DEVELOPMENT; WORLD WIDE WEB;

APPLICATION SOFTWARES; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); REVENUES; SALES FORCE AUTOMATION;

INDUSTRIAL RELATIONS;

EID: 24644470442     PISSN: 14606720     EISSN: 1741525X     Source Type: Journal    
DOI: 10.1504/IJSTM.2002.001633     Document Type: Article

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