Two interrelated frameworks proposed for mapping and performance measurement of customer relationship management strategies

International Journal of Knowledge and Learning

Volumn 3, Issue 2-3, 2007, Pages 299-315

  Soukakos, Panagiotis I ^a   Georgopoulos, Nikolaos B ^b   Pekka Economou, Victoria ^b  

^a Roche Hellas   (Greece)

^b UNIVERSITY OF PIRAEUS   (Greece)

Author keywords

CRM; CRM strategy; customer relationship management; strategic management; strategy performance measurement

Indexed keywords

EID: 67649276016     PISSN: 17411009     EISSN: 17411017     Source Type: Journal    
DOI: 10.1504/ijkl.2007.015557     Document Type: Article

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