In search of value: A model of wagering intentions

Journal of Marketing Theory and Practice

Volumn 17, Issue 3, 2009, Pages 235-250

  Sierra, Jeremy ^a   Hyman, Michael ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67449086249     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679170303     Document Type: Article

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