The role of affective expectations in memory for a service encounter

Journal of Business Research

Volumn 58, Issue 10, 2005, Pages 1419-1425

  Cowley, Elizabeth ^a   Farrell, Colin ^b   Edwardson, Michael ^b  

^a UNIVERSITY OF SYDNEY   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Affective expectations; Consumer behavior; Luck; Memory; Uncertainty

Indexed keywords

EID: 23944472897     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2003.10.011     Document Type: Article

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