Counterfactual thinking and marketing: Introduction to the special issue

Psychology and Marketing

Volumn 17, Issue 4, 2000, Pages 277-280

  Roese, Neal J ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85011710525     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(200004)17:4<277::AID-MAR1>3.0.CO;2-S     Document Type: Article

References (12)

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