Attitudes and emotions as determinants of nostalgia purchases: An application of social identity theory

Journal of Marketing Theory and Practice

Volumn 15, Issue 2, 2007, Pages 99-112

  Sierra, Jeremy J ^a   McQuitty, Shaun ^b  

^a NORTHERN ARIZONA UNIVERSITY   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247399079     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679150201     Document Type: Article

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