Choosing to avoid: Coping with negatively emotion-laden consumer decisions

Journal of Consumer Research

Volumn 24, Issue 4, 1998, Pages 409-433

  Luce, Mary Frances ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032332364     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209518     Document Type: Article

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