Product class effects on perceived risk: The role of emotion

International Journal of Research in Marketing

Volumn 15, Issue 2, 1998, Pages 157-168

  Chaudhuri, Arjun ^a  

^a FAIRFIELD UNIVERSITY   (United States)

Author keywords

Aggregate analysis; Consumption emotion; Luxuries; Necessities; Negative affect; Perceived risk; Positive affect; Product class effects

Indexed keywords

EID: 0039502097     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(97)00039-6     Document Type: Article

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