A generalized utility model of disappointment and regret effects on post-choice valuation

Marketing Science

Volumn 16, Issue 2, 1997, Pages 97-111

  Inman, J Jeffrey ^a   Dyer, James S ^a   Jianmin, Jia ^a  

^a NONE

Author keywords

Buyer behavior; Disappointment; Post choice valuation; Regret; Satisfaction; Utility theory

Indexed keywords

EID: 0031286036     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.16.2.97     Document Type: Article

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