Defensive responses to charitable direct mail solicitations

Journal of Interactive Marketing

Volumn 15, Issue 3, 2001, Pages 2-12

  Diamond, William D ^a   Noble, Stephanie M ^b  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

^b UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039888781     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.1012     Document Type: Article

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