Estimating advertising effects on sales in a competitive setting

Journal of Advertising Research

Volumn 43, Issue 3, 2003, Pages 310-321

  Yoo, Boonghee ^a   Mandhachitara, Rujirutana ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b LONG ISLAND UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644901026     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030289     Document Type: Article

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