Using advertising constructs and methods to understand direct mail fundraising appeals

Nonprofit Management and Leadership

Volumn 12, Issue 3, 2002, Pages 225-242

  Diamond, William D ^a   Gooding Williams, Sara ^a  

^a NONE

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EID: 3042740141     PISSN: 10486682     EISSN: 15427854     Source Type: Journal    
DOI: 10.1002/nml.12302     Document Type: Article

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