A content analysis of guilt appeals in popular magazine advertisements

Journal of Advertising

Volumn 26, Issue 2, 1997, Pages 35-45

  Huhmann, Bruce A ^a   Brotherton, Timothy P ^a  

^a Univenity of Alabama ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0348198409     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1997.10673521     Document Type: Article

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