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Volumn 47, Issue 3, 2009, Pages 482-499

Dynamics of retail advertising: Evidence from a field experiment

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EID: 60349088758     PISSN: 00952583     EISSN: 14657295     Source Type: Journal    
DOI: 10.1111/j.1465-7295.2008.00161.x     Document Type: Article
Times cited : (52)

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