Fashion brand preferences among young consumers

International Journal of Retail & Distribution Management

Volumn 26, Issue 8, 1998, Pages 293-300

  Hogg Margaret Bruce, Margaret K ^a   Hill, Alexander J ^a  

^a Enterprise Rent a Car   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986133572     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590559810231742     Document Type: Article

References (15)

1. Bearden, W.O. and Etzel, M.J. (1982), “Reference group influence on product and brand purchase decisions”, Journal of Consumer Research, Vol. 9, September, pp. 183-94.
2. Beatty, S.E. and Talpade, S. (1994), “Adolescent influence in family decision making: a replication with extension”, Journal of Consumer Research, 21 September, pp. 332-41.
3. Belk, R.W., Bahn, K.D. and Mayer, R.N. (1982), “Developmental recognition of consumption symbolism”, Journal of Consumer Research, Vol. 9, June, pp. 4-17.
4. Belk, R., Mayer, R. and Driscoll, A. (1984), “Children’s recognition of consumption symbolism in children’s products”, Journal of Consumer Research, Vol. 10, March, pp. 386-97.
5. Buckingham, L. (1997), “Replica kit sales foul the traditional lines”, The Guardian, 7 April, p. 21.
6. Greene, J.C., Caracelli, V.J. and Graham, W.F. (1989), “Toward a conceptual framework for mixed-method evaluation designs”, Educational Evaluation and Policy Analysis, Fall, Vol. 11 No. 3, pp. 255-74.
7. Gregan-Paxton, J. and Roedder John, D. (1995), “Are young children adaptive decision makers? A study of age differences in information search behavior”, Journal of Consumer Research, Vol. 21, 4 March, pp. 567-80.
8. Hill, A.J. (1997), “An exploration of symbolic consumption and product/brand imagery among young consumers”, MSc Marketing dissertation, Manchester School of Management.
9. Hite, C.F. and Hite, R.E. (1994), “Reliance on brand by young children”, Journal of the Market Research Society, Vol. 37 No. 2, pp. 185-93.
10. Hoyer, W.D. and MacInnis, D.J. (1997), Consumer Behavior, Houghton-Mifflin, Boston, MA.
11. Mowen, J. (1995), Consumer Behavior, 4th ed., Prentice-Hall, Englewood Cliffs, NJ.
12. Peracchio, L.A. (1991), “Designing research to assess children’s comprehension of marketing messages”, Advances in Consumer Research, Vol. 18, p. 23.
13. Peracchio, L.A. (1992), “How do young children learn to be consumers? A script-processing approach”, Journal of Consumer Research, 18March, pp. 425-40.
14. Roedder John, D. and Lakshmi-Ratan, R. (1992), “Age differences in children’s choice behavior: the impact of available alternatives”, Journal of Marketing Research, Vol. XXIX, May, pp. 216-26.
15. Roedder John, D. and Sujan, M. (1990), “Age differences in product categorization”, Journal of Consumer Research, March, Vol. 16, pp. 452-60.