Configural advantage in global markets

Journal of International Marketing

Volumn 8, Issue 1, 2000, Pages 6-26

  Craig, C Samuel ^a   Douglas, Susan P ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002437571     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.8.1.6.19564     Document Type: Article

References (30)

1. Barney, Jay (1991), "Firm Resources and Sustained Competitive Advantage," Journal of Management, 17 (1), 99-120.
2. Bartlett, Christopher A. and Sumantra Ghoshal (1989), Managing Across Borders: The Transnational Solution. Boston: Harvard University Press.
3. Bartmess, Andrew and Keith Cerny (1993), "Building Competitive Advantage Through a Global Network of Capabilities," California Management Review, 35 (Winter), 78-103.
4. Bettis, Richard A. and Michael A. Hitt (1995), "The New Competitive Landscape," Strategic Management Journal, 16 (Special Issue), 7-19.
5. Bradley, Stephen P. (1993), "The Role of IT Networking in Sustaining Competitive Advantage," in Globalization, Technology and Competition, Stephen P. Bradley, Jerry A. Hausman, and Richard L. Nolan, eds. Boston: HBS Press, 113-42.
6. _ Jerry A. Hausman, and Richard L. Nolan (1993), "Global Competition and Technology," in Globalization, Technology and Competition, Stephen P. Bradley, Jerry A. Hausman, and Richard L. Nolan, eds. Boston: HBS Press, 3-32.
7. Craig, C. Samuel and Susan P. Douglas (1996), "Developing Strategy for Global Markets: An Evolutionary Perspective," Columbia Journal of World Business, 31 (Spring), 70-81.
8. Day, George S. (1990), Market-Driven Strategy: Processes for Creating Value. New York: The Free Press.
9. _ (1994), "The Capabilities of Market-Driven Organizations," Journal of Marketing, 58 (October), 37-52.
10. Dicken, Peter (1998), Global Shift: Transforming the World Economy, 3d ed. London: The Guilford Press.
11. Douglas, Susan P. and C. Samuel Craig (1996), "Global Portfolio Planning and Market Interconnectedness," Journal of International Marketing, 4 (1), 93-110.
12. Dunning, John H. (1998), "Location and the Multinational Enterprise: A Neglected Factor?" Journal of International Business Studies, 29 (1), 45-66.
13. Featherstone, M., ed. (1990), Global Culture: Nationalism, Globalization and Modernity. London: Sage Publications.
14. Gogel, R. and Jean-Claude Larreche (1989), "The Battlefield for 1992: Product Strength and Geographical Coverage," European Journal of Management, 7 (2), 289.
15. Grant, Robert M. (1991), "The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation," California Management Review, 33 (Spring), 114-35.
16. Hall, Richard (1993), "A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage," Strategic Management Journal, 14 (8), 607-18.
17. Hamel, Gary and C.K. Prahalad (1994), Competing for the Future. Boston: Harvard Business School Press.
18. Jayachandran, Satish, Javier Gimeno, and P. Rajan Varadarajan (1999), "The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy," Journal of Marketing, 63 (July), 49-66.
19. Kogut, Bruce (1985), "Designing Global Strategies: Profiting from Operational Flexibility," Sloan Management Review, 27 (Fall), 27-38.
20. _ and Nalin Kulatilaka (1994), "Operating Flexibility, Global Manufacturing, and the Option Value of a Multinational Network," Management Science, 40 (1), 123-39.
21. Malnight, Thomas W. (1996), "The Transition from Decentralized to Network-Based MNC Structures: An Evolutionary Perspective," Journal of International Business Studies, 27 (First Quarter), 43-65.
22. Parsons, Andrew (1996), "Nestlé: The Visions of Local Managers," McKinsey Quarterly, No. 3.
23. Porter, Michael E. (1980), Competitive Strategy. New York: The Free Press.
24. _ (1986), "Competition in Global Industries: A Conceptual Framework," in Competition in Global Industries, Michael E. Porter, ed. Boston: Harvard Business School Press.
25. _ (1990), The Competitive Advantage of Nations. New York: The Free Press.
26. Prahalad, C.K. and Yves L. Doz (1987), The Multi-National Mission. New York: The Free Press.
27. _ and Gary Hamel (1990), "The Core Competence of the Corporation," Harvard Business Review, 68 (May/June), 79-91.
28. Rumelt, Richard P., Dan Schendel, and David Teece (1991), "Strategic Management and Economics," Strategic Management Journal, 12 (Winter), 5-30.
29. Sanchez, Ron (1995), "Strategic Flexibility in Product Competition," Strategic Management Journal, 16 (Special Issue), 135-59.
30. Yip, George S. (1995), Total Global Strategy: Managing for Worldwide Competitive Advantage. Englewood Cliffs, NJ: Prentice Hall.