Merging brands after mergers

California Management Review

Volumn 48, Issue 4, 2006, Pages 28-40

  Basu, Kunal ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748437667     PISSN: 00081256     EISSN: None     Source Type: Journal    
DOI: 10.2307/41166359     Document Type: Article

References (17)

1. Nancy Hubbard, Acquisition Strategy and Implementation (New York, NY: Palgrave, 2001).
2. Business International Limited, "Making Acquisitions Work: Lessons from Companies' Success and Mistakes," Report No. M184, 1992.
3. Riiber K. Trond, Lars Finskud, Richard Tornblom, and Egil Hogna, "Brand Consolidation Makes a Lot of Economic Sense: But Only One in Five Attempts Succeeds," The McKinsey Quarterly, 4 (Autumn 1997): 189-195.
4. See D.C. Mueller, "Mergers and Market Share," Journal of Economics and Statistics, 67/2 (May 1985): 259-267;
5. K.L. Fowler and D.R. Schmidt, "Determinants of Tender Offer Post-Acquisition Financial Performance," Strategic Management Journal, 10/4 (July 1989): 339-350.
6. Bower has suggested a typology of M&As, in which each of the five specific varieties may be seen as driven by distinct strategic objectives and subject to particular concerns with regard to potential success. J.L. Bower, "Not All M&As Are Alike - and That Matters," Harvard Business Review, 79/3 (March 2001): 93-101. The figure "Integrating Corporate Brands" in this article relies on Bower's 5-way classification of M&As and its attendant rationale.
7. Bower, Harvard Business Review, op. cit.
8. For a discussion of the corporate branding toolkit, see M.J. Hatch and M. Schultz, "Are the Strategic Stars Aligned for your Corporate Brand?" Harvard Business Review, 79/2 (February 2001): 129-134. For a discussion on problems facing acquisition decision making,
9. see P.C. Haspeslagh and D.B. Jemison, Managing Acquisitions: Creating Value through Corporate Renewal (New York, NY: The Free Press, 1991).
10. David A. Aaker and Erich Joachimsthaler, "The Lure of Global Branding," Harvard Business Review, 77/6 (November/December 1999): 137-144.
11. For example, see Jeff Swystun, "Building Brands in Mergers and Acquisitions," 〈www.brandchannel.com/brand_speak.asp?bs_id=21〉.
12. See, for example, Kenneth Cline, "Delivering on the Promise," Banking Strategies, 73/6 (November/December 1997): 62-67.
13. Theresa Howard, "Merger Poses Marketing Challenges," USA Today, September 6, 2001.
14. David A. Aaker, Building a Strong Brand (New York, NY: The Free Press, 1996).
15. David A. Aaker, Building a Strong Brand, Ibid.
16. John Quelch, "Global Brands: Taking Stock," Business Strategy Review, 10/1 (Spring 1999): 1-14.
17. Allison Smith, "The Conundrum of Maintaining Image," The Financial Times, May 11, 1998.