Effects of E-tailer and product type on risk handling in online shopping

Journal of Marketing Channels

Volumn 13, Issue 3, 2006, Pages 5-28

  Lee, Hyun Joo ^a   Huddleston, Patricia ^a,b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b NONE   (United States)

Author keywords

Consumer risk; Electronic commerce; Online shopping

Indexed keywords

EID: 33746642922     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v13n03_02     Document Type: Article

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