The moderating influence of ad framing for ad-self-congruency effects

Psychology and Marketing

Volumn 22, Issue 12, 2005, Pages 955-968

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

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EID: 29144494657     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20093     Document Type: Article

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