Product design: A vectors field-based approach for preference modelling

Journal of Engineering Design

Volumn 17, Issue 3, 2006, Pages 217-233

  Petiot, Jean François ^a   Grognet, Stephane ^b  

^a ECOLE CENTRALE DE NANTES   (France)

^b UNIVERSITÉ DE NANTES   (France)

Author keywords

Intransitivity of preferences; Marketing; Multidimensional scaling; Preference modelling; Product design; Product positioning; Vectors field

Indexed keywords

EID: 33646572518     PISSN: 09544828     EISSN: 14661837     Source Type: Journal    
DOI: 10.1080/09544820500275032     Document Type: Article

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