Managing intraorganizational diffusion of innovations impact of buying center dynamics and environments

Industrial Marketing Management

Volumn 31, Issue 8, 2002, Pages 719-726

  Pae, Jae H ^a   Kim, Namwoon ^a   Han, Jin K ^b   Yip, Leslie ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

Buying centre; Innovations; Intraorganizational diffusion

Indexed keywords

EID: 0036837578     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00190-0     Document Type: Article

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