Structural modeling in marketing: Review and assessment

Marketing Science

Volumn 25, Issue 6, 2006, Pages 604-616

  Chintagunta, Pradeep ^a   Erdem, Tülin ^b   Rossi, Peter E ^a   Wedel, Michel ^c  

^a UNIVERSITY OF CHICAGO   (United States)

^b NEW YORK UNIVERSITY   (United States)

^c UNIVERSITY OF MARYLAND   (United States)

Author keywords

Competition; Dynamic demand models; Endogeneity; Heterogeneity; Structural models

Indexed keywords

EID: 33847082051     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0161     Document Type: Article

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