Customer Relationship Management in Electronic Markets

Journal of Relationship Marketing

Volumn 2, Issue 3-4, 2004, Pages 1-13

  Iyer, Gopalkrishnan R ^a   Bejou, David ^b  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b VIRGINIA STATE UNIVERSITY   (United States)

Author keywords

Customer relationship management (CRM); E CRM; Electronic market relationships; Relationship marketing

Indexed keywords

EID: 85009580376     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v02n03_01     Document Type: Article

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