What makes mavens tick? Exploring the motives of market mavens' initiation of information diffusion

Journal of Consumer Marketing

Volumn 21, Issue 2-3, 2004, Pages 109-122

  Walsh, Gianfranco ^a   Gwinner, Kevin P ^b   Swanson, Scott R ^c  

^a LEIBNIZ UNIVERSITY HANNOVER   (Germany)

^b KANSAS STATE UNIVERSITY   (United States)

^c UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

Author keywords

Consumer behaviour; Information exchange; Interpersonal communications; Marketing information; Motivation (psychology)

Indexed keywords

EID: 3042541695     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410525678     Document Type: Review

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