Online brand attributes and online corporate brand images

European Journal of Marketing

Volumn 42, Issue 9-10, 2008, Pages 1039-1058

  Da Silva, Rui Vinhas ^a   Alwi, Sharifah Faridah Syed ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Brand image; Corporate branding; Online operations; Retailing

Indexed keywords

EID: 51749089998     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810891136     Document Type: Article

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