Segmenting the market for food shoppers using attitudes to shopping and to time

British Food Journal

Volumn 102, Issue 2, 2000, Pages 81-101

  Chetthamrongchai, Paitoon ^a   Davies, Gary ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Drinks industry; Greece; Marketing strategy; Strategic marketing

Indexed keywords

EID: 85032068410     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700010313071     Document Type: Article

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