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Volumn 15, Issue 2, 1998, Pages 113-127

An Interregional and Intercultural Perspective on Subcultural Differences in Product Evaluations

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EID: 0032388612     PISSN: 08250383     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1936-4490.1998.tb00156.x     Document Type: Article
Times cited : (69)

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