Realizing the social and commercial potential of interactive technologies

Journal of Business Research

Volumn 55, Issue 8, 2002, Pages 665-670

  Mundorf, Norbert ^a   Bryant, Jennings ^b  

^a UNIVERSITY OF RHODE ISLAND   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Entertainment; Interactivity; Internet; Social effects

Indexed keywords

EID: 0036285413     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(00)00207-1     Document Type: Article

References (34)

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