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Volumn 15, Issue 5, 2008, Pages 420-428

Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality

Author keywords

Brand equity; Online shopping; Perceived risk

Indexed keywords

E-COMMERCE; INTERNET; RETAILING; RISK PERCEPTION; SHOPPING ACTIVITY;

EID: 44649176338     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2007.11.001     Document Type: Article
Times cited : (34)

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