Reconceptualising the strategic role of loyalty schemes

Journal of Consumer Marketing

Volumn 24, Issue 6, 2007, Pages 366-374

  Rowley, Jennifer ^a  

^a BANGOR UNIVERSITY   (United Kingdom)

Author keywords

Brands; Customer information; Customer relations; Loyalty schemes; Retailing

Indexed keywords

EID: 34748904082     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710822954     Document Type: Article

References (40)

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