A structural analysis of hotel sector loyalty programmes

International Journal of Contemporary Hospitality Management

Volumn 12, Issue 1, 2000, Pages 54-60

  Palmer, Adrian ^a   McMahon Beattie, Una ^a   Beggs, Rosalind ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Customer loyalty; Hotels; Information management; Market segmentation

Indexed keywords

EID: 84986043548     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110010305145     Document Type: Article

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