Actively influencing consumer loyalty

Journal of Consumer Marketing

Volumn 20, Issue 2-3, 2003, Pages 109-126

  Divett, Megan ^a   Crittenden, Nadia ^a   Henderson, Ron ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Consumer behaviour; Loyalty; Purchasing

Indexed keywords

EID: 0242298102     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310464587     Document Type: Article

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