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Volumn 6, Issue 3, 1995, Pages 177-183

Perceived quality: A market driven and consumer oriented approach

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EID: 0001484839     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/0950-3293(94)00028-T     Document Type: Article
Times cited : (256)

References (24)
  • 8
    • 0001909504 scopus 로고
    • Quality and value in the consumption experience: Phaedrus rides again
    • J. Jacoby, J.C. Olson, Lexington Books, Lexington
    • (1985) Perceived Quality , pp. 31-57
    • Holbrook1    Corfman2
  • 11
    • 0000151768 scopus 로고
    • Effect of brand preference upon consumers' perceived taste of turkey meat
    • (1965) J. Appl. Psychol. , vol.49 , pp. 261-263
    • Makens1
  • 16
    • 0000478542 scopus 로고
    • Sensory evaluation of ‘free range’ and regular pork meat under different conditions of experience and awareness
    • (1994) Food Qual. Pref. , vol.5 , pp. 173-178
    • Oude Ophuis1
  • 23
    • 0002743677 scopus 로고
    • Quality guidance: a consumer-based approach for product quality improvement
    • G.J. Avlonitis, N.K. Papavasiliou, A.G. Kouremenos, Conference Proceedings XVIII Annual Conference of the European Marketing Academy, Athens
    • (1989) Marketing Thought and Practice in the 1990s , pp. 717-736
    • Steenkamp1    Van Trijp2
  • 24
    • 0002667763 scopus 로고
    • Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
    • (July)
    • (1988) Journal of Marketing , vol.52 , pp. 2-22
    • Zeithaml1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.