The shielding effects of brand image against lower quality countries-of-origin in global manufacturing

Journal of Business Research

Volumn 56, Issue 8, 2003, Pages 637-646

  Jo, Myung Soo ^a   Nakamoto, Kent ^b   Nelson, James E ^c  

^a MCGILL UNIVERSITY   (Canada)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^c UNIVERSITY OF COLORADO   (United States)

Author keywords

Accessibility diagnosticity and information integration; Country of origin; Global manufacturing; Protective effects of brand image

Indexed keywords

EID: 0037837397     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(01)00307-1     Document Type: Article

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