Are Quality Labels a Real Marketing Advantage? A Conjoint Application on Greek PDO Protected Olive Oil

Journal of International Food and Agribusiness Marketing

Volumn 12, Issue 1, 2001, Pages 1-22

  Fotopoulos, Christos ^a   Krystallis, Athanasios ^b  

^a INSTITUTE OF TECHNOLOGY OF AGRICULTURAL PRODUCTS   (Greece)

^b NONE

Author keywords

Conjoint analysis; Food quality; PDO label; Willingness to pay

Indexed keywords

EID: 0347037835     PISSN: 08974438     EISSN: None     Source Type: Journal    
DOI: 10.1300/J047v12n01_01     Document Type: Article

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