Key drivers of university-industry relationships: The role of organisational compatibility and personal experience

Journal of Services Marketing

Volumn 21, Issue 5, 2007, Pages 370-382

  Plewa, Carolin ^a   Quester, Pascale ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Australia; Business to business marketing; Relationship marketing; Universities

Indexed keywords

EID: 34547781101     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040710773679     Document Type: Review

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