A multinational examination of the "(non-) domestic product" effect

International Marketing Review

Volumn 19, Issue 5, 2002, Pages 482-498

  Loeffler, Michael ^a  

^a DR ING H C F PORSCHE AG   (Germany)

Author keywords

Brand evaluation; Brand image; Country of origin; Europe; International marketing; National cultures

Indexed keywords

EID: 0442267990     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210445293     Document Type: Article

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