Perceptions of countries as producers of consumer goods: A T-shirt study in China

Journal of Fashion Marketing and Management

Volumn 8, Issue 2, 2004, Pages 187-200

  Ahmed, Sadrudin A ^a   d'Astous, Alain ^b  

^a UNIVERSITY OF OTTAWA   (Canada)

^b HEC MONTRÉAL   (Canada)

Author keywords

China; Clothing; Consumer goods; Country of origin; Customer surveys; Perception

Indexed keywords

CLOTHING INDUSTRY; CONSUMER RESEARCH; FASHION; T-SHIRT;

EID: 3042826608     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020410537889     Document Type: Article

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