Integrating country of origin into global marketing strategy: A review of US marking statutes

International Marketing Review

Volumn 17, Issue 2, 2000, Pages 114-126

  Clarke III, Irvine ^a   Owens, Margaret ^a   Ford, John B ^b  

^a OKLAHOMA CITY UNIVERSITY   (United States)

^b OLD DOMINION UNIVERSITY   (United States)

Author keywords

Brands; Consumer behaviour; Country of origin; International marketing; Marketing strategy

Indexed keywords

EID: 0442283008     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330010322606     Document Type: Article

References (32)

1. Al-Sulaiti, K. and Baker, M.J. (1998), "Country-of-origin effects: a literature review", Marketing Intelligence and Planning, Vol. 16 No. 3.
2. Bilkey, W.J. and Nes, E. (1982), "Country-of-origin effects on product evaluations", Journal of International Business Studies, Vol. 8 No. 1, Spring/Summer, pp. 89-99.
3. Chao, P. (1993), "Partitioning country-of-origin effects: consumer evaluations of a hybrid product", Journal of International Business Studies, Vol. 24 No. 2, pp. 291-306.
4. Cordell, V.V. (1992), "Effects of consumer preferences for foreign sourced products", Journal of International Business Studies, Vol. 23 No. 2, pp. 251-69.
5. Darling, J.R. and Wood, V.R. (1990), "A longitudinal study comparing perceptions of US and Japanese consumer products in a third neutral country: Finland 1975 to 1985", Journal of International Business Studies, Vol. 21 No. 3, pp. 427-50.
6. Erickson, G.M., Johansson, J.K. and Chao, P. (1984), "Image variables in multi-attribute product evaluations: country-of-origin effects", Journal of Consumer Research, Vol. 11, September, pp. 694-9.
7. Grafton Spools, Ltd. United States, US Cust. Ct. 16, C.D. 2190 (1960).
8. Han, C.M. (1989), "Country image: halo or summary construct?", Journal of Marketing Research, Vol. 26, May, pp. 222-9.
9. Han, C.M. and Terpstra, V. (1988), "Country-of-origin effects for uni-national and bi-national products", Journal of International Business Studies, Vol. 19, Summer, pp. 235-54.
10. Haubl, G. (1996), "A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new car", International Marketing Review, Vol. 13 No. 5, pp. 76-97.
11. Heslop, L.A. and Papadopoulos, N. (1993), Product-Country Images: Impact and Role in International Marketing, Haworth Press, New York, NY, pp. 39-86.
12. Hong, S.-T. and Wyer, R.S. Jr (1989), "Effects of country-of-origin and product-attribute information on product evaluation: an information processing perspective", Journal of Consumer Research, Vol. 16, September, pp. 175-87.
13. Hong, S.-T. and Wyer, R.S. Jr (1990), "Determinants of product evaluation: effects of the time interval between knowledge of a product's country of origin and information about its specific attributes" Journal of Consumer Research, Vol. 17, December, pp. 277-88.
14. Howard, D.G. (1989), "Understanding how American consumers formulate their attitudes about foreign products", Journal of International Consumer Marketing, Vol. 2 No. 2, pp. 7-24.
15. Johansson, J.K. and Thorelli, H.B. (1985), "International product positioning", Journal of International Business Studies, Fall, pp. 57-75.
16. Johansson, J.K., Douglas, S.P. and Nonaka, I. (1985), "Assessing the impact of country of origin on product evaluations: a new methodological perspective", Journal of Marketing Research, Vol. XXII, November, pp. 388-96.
17. McConnell, D.J. (1967), "A behavior study of the development and persistence of brand loyalty for a consumer product", PhD Dissertation, Stanford University, Palo Alto, CA.
18. Moore, T.P. (1996), "Problems with country-of-origin marking", Logistics Management, November, Vol. 35 No. 11, p. 78.
19. Nes, E. and Bilkey, W.J. (1993) in Product-Country Images: Impact and Role in International Marketing, Haworth Press, New York, NY, pp. 179-95.
20. Papadopoulos, N. and Heslop, L.A. (1993), Product-Country Images: Impact and Role in International Marketing, Haworth Press, New York, NY.
21. Roth, M.S. and Romeo, J.B. (1992), "Matching product category and country image perceptions: a framework for managing country-of-origin effects", Journal of International Business Studies, Vol. 23 No. 3, pp. 477-97.
22. Schooler, R.D. and Wildt, A.R. (1968), "Elasticity of product bias", Journal of Marketing Research, Vol. 5, February, pp. 78-81.
23. Serko, D. (1985), Import Practice Customs International Trade Law, Practicing Law Institute, New York, NY.
24. Serko, D. (1991), Import Practice Customs International Trade Law, 2nd ed., Practicing Law Institute, New York, NY.
25. Sturm, R.F. (1976), A Manual of Customs Law, American Importers Association, New York, NY.
26. Texas Instruments, Inc. v. United States, 681 F.2d 778 (1982).
27. Tse, D.K. and Gorn, G.J. (1993), "An experiment on the salience of country-of-origin in the era of global brands", Journal of International Marketing, Vol. 1 No. 1, pp. 57-76.
28. Uniroyal, Inc. v. United States, 542 F.Supp. 1026 (1982).
29. United States v. Gibson-Thomsen Co., 27 C.C.P.A. 267, C.A.D. 98 (1940).
30. US Code of Federal Regulations 19 C.F.R. §134 et seq.
31. Witt, J.A. (1990), "An empirical study of the combined effects of country-of-origin, brand, and store on consumer perceived risk", unpublished doctoral dissertation, University of Arkansas, TX.
32. Yaprak, A. (1987), "The country of origin paradigm in cross-national consumer behavior: the state of the art", in Bahn, K. and Sirgy, M. (Eds), Third World Marketing Congress, Barcelona, Spain, Academy of Marketing Science, International Conference Series.