Countering negative country-of-origin with low prices: A conjoint study in Vietnam

Journal of Product and Brand Management

Volumn 14, Issue 1, 2005, Pages 39-48

  Speece, Mark ^a   Nguyen, Duc Phung ^b  

^a BANGKOK UNIVERSITY   (Thailand)

^b ASIAN INSTITUTE OF TECHNOLOGY   (Thailand)

Author keywords

Brands; Consumer behaviour; Country of origin; Pricing; Vietnam

Indexed keywords

EID: 19944403913     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510583734     Document Type: Article

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