What does it mean to be market-driven?

Business Strategy Review

Volumn 9, Issue 1, 1998, Pages 1-14

  Day, George S ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

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EID: 0012437191     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/1467-8616.00051     Document Type: Article

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