Market orientation in Ivory Coast: Measurement validity and organizational antecedents in a sub-Saharan African economy

Journal of Business and Industrial Marketing

Volumn 17, Issue 6, 2002, Pages 456-470

  Chelariu, Cristian ^a   Ouattarra, Abdoulaye ^b   Dadzie, Kofi Q ^c  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITÉ FÉLIX HOUPHOUËT BOIGNY   (Côte d’Ivoire)

^c GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Ivory Coast; Market orientation

Indexed keywords

EID: 0442263346     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210442811     Document Type: Article

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