Cultural domination: the key to market‐oriented culture?

European Journal of Marketing

Volumn 32, Issue 3-4, 1998, Pages 354-373

  Harris, Lloyd C ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Corporate culture; Market orientation; Marketing concepts; Marketing management; Organizational theory

Indexed keywords

EID: 0001436262     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810204643     Document Type: Article

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