Market orientation behavior: An empirical investigation using MARKOR

Marketing Intelligence & Planning

Volumn 21, Issue 1, 2003, Pages 6-15

  Varela, José A ^a   Del Río, Marisa ^a  

^a UNIVERSITY OF SANTIAGO DE COMPOSTELA   (Spain)

Author keywords

Business policy; Market orientation; Marketing strategy; Spain; Time

Indexed keywords

EID: 33744520282     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310458108     Document Type: Article

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