Market orientation and industrial salesforce: Diverse measure instruments

Journal of Business and Industrial Marketing

Volumn 18, Issue 1, 2003, Pages 59-81

  Bigné, Enrique ^a   Küster, Inés ^a   Torán, Francisco ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Effectiveness; Market orientation; Reliability; Salesforce

Indexed keywords

EID: 0242382673     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310458642     Document Type: Article

References (68)

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